Društvo internih revizora (Association of Internal Auditors in Serbia)

Drustvo Internih Revizora (DIR) is a group of three women with over 30 years of experience in public companies. They are certified consultants specializing in internal auditing for public enterprises.
Web Design
Web Development
SEO
Project Type
Website
Client Type
Professional association
Time to Delivery
Launch in 2 weeks
Website Link

About the Client

Drustvo Internih Revizora (DIR) is a group of three women with over 30 years of experience in public companies. After decades of working within a structured system, they decided to step into entrepreneurship andstart their own initiative.

They are certified consultants specializing in internal auditing for public enterprises, providing advice and trainingon how to improve financial workflows and internal controls.

The Challenge

These women had the vision, but they lacked the digital knowledge to bring it to life.

  • They needed a website—but didn’t know where to start.
  • They had no experience with domains, hosting, or CMS platforms.
  • They weren’t comfortable with digital tools beyond Word, Excel, and Zoom.
  • They didn’t want someone who would just “build a website and disappear.”
  • They wanted someone who would stay by their side, explain everything, and be available for questions.

They needed simplicity, guidance, and complete support.

My Goal

After analyzing competitors, I noticed most websites in their field were outdated and not optimized for today’sstandards. I wanted to create a modern, clean, and user-friendly website, but keep the interface simple—because their target audience is mostly people aged 50+.

The client was busy, so I focused on clear communication without overloading them with small design decisions.No debates like “Should we use crimson or burgundy?”—just solutions.

The process had to be smooth, stress-free, and documented in a way that they could always refer back to.

️ Project Process

1. Understanding the Business Model

After discussing their goals, we outlined their core monetization strategy:

  • Build a community of internal auditors
  • Sell yearly memberships
  • Host paid webinars (online and offline)
  • Issue certificates and offer continuous education

That was the theory. In reality, they had a lot of questions:

  • How do we find clients?
  • How do we send professional emails?
  • How do we collect data from attendees?
  • What tools do we need to buy?
  • How do we invoice people?

They didn’t know where to begin. That’s where I stepped in—to solve all of these problems.

2. Brand Foundation and Design

The only thing they had was a logo. So I:

  • Chose matching colors and tested fonts (limited due to Cyrillic letters)
  • Designed a modern layout that works in both Cyrillic and Latin
  • Created a brand identity including:
    • Webinar agendas
    • Certificate templates
    • Presentation materials

They were extremely happy with the design. It felt professional and represented their mission perfectly.

Border for their presentation

Agenda for webinar

Webinar Attendance Certificate

3. Website Development and Automation

I built the website in WordPress, which was perfect for their needs:

  • Easy to manage
  • CMS-friendly
  • Simple to use long-term

I connected their domain, set up hosting, and optimized everything for SEO. The site ranked #1 on Google fortheir target keyword within a few weeks.

Then, I implemented features that saved them hours of manual work:

  • A custom form for collecting webinar registrations
  • MailerLite integration for sending email campaigns
  • Automatic responses for attendees (confirmation + invoice notice)
  • All data connected to Google Sheets for easy access

4. Digital Training and Support

This is what made the real difference. I didn’t just hand them tools—I showed them how to use them:

  • Helped them set up MailerLite and send their first campaign
  • Connected their domain email: info@dir.rs
  • Taught them how to issue invoices
  • Explained shortcuts like Ctrl+C / Ctrl+V (which blew their minds)
  • Introduced them to Canva and AI tools for presentations
  • Helped them with Zoom setup and online payments

At one point, one of the women jokingly said:Which means:"Look at this cheeky guy, he’s even arguing with me already."We built not just a project—but a relationship.

Webinar Results

  • Total attendees: 30
  • Average ticket: €40
  • Total revenue: €1,200
  • Webinar duration: 3 hours (each woman spoke for 45 minutes)
  • Each speaker earned: €400 for just 45 minutes

For context: The average monthly salary in Serbia is around €700. They earned over half of that in less than anhour of speaking.

Extra Solutions

  • Designed invoice templates
  • Designed personalized certificates with auto-fill using Canva’s bulk feature
  • Designed the entire agenda for the webinar
  • Saved them hours of manual work

My Message to Business Owners

This project wasn’t just about building a website. It was about creating a business system, giving someone thetools, teaching them how to use it—and watching them succeed.

I’m proud to see clients earn money, build confidence, and grow because of something I helped create.

In this case, each of these amazing women could have lost €400 if they didn’t have someone to help them.

If they had hired a traditional agency, the process would have been slower, more expensive, and filled withunnecessary complexity.

But with me, they had:

  • ✅ Someone available 24/7
  • ✅ Someone who speaks their language, not tech jargon
  • ✅ Someone who actually cares about results

If You Run a Small Business

You don’t just need a developer. You need a partner who thinks, guides, solves—and builds with you.

If you want a digital partner who will take full ownership of your project, explain everything clearly, and stay withyou from start to finish... You can reach out to me anytime.

Quick Reminder

I deliver on time, in days and weeks.

Not months.

Project starts within 24 hours after agreement.
Structure and content are defined before design begins.
Initial design is delivered within 4–5 business days.
Support and updates are available after launch as needed.
Got a question in mind?
Let’s clear things up with a quick free call.
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Testimonials

Websites matter.
Partnerships matter more.

For me, customer experience is everything.
Find yourself on this list by clicking the button below.
I want to be there
Mihajlo helped us organize our content better, improved how the pages guide visitors, and even made technical things simple for us to manage later. You can tell he cares about the final result, not just the code.
Marija Krstić
Co-founder
@dir.rs
We brought Mihajlo in to handle development for SEO-optimized websites we design for clients. He just gets it, structure, speed, clean code. We didn’t have to explain the basics, and that saved us a ton of time.
Benjamin Vanpeperstraete
CEO
@Easygrowth
Mihajlo is fantastic to work with—a truly talented web developer who's extremely fast and proactive. He quickly became my go-to expert for all Webflow-related projects. Highly recommended! 5/5
Rida Zourrii
Founder @Agemia
Working with Mihajlo was a breath of fresh air. He quickly understood what we needed, offered better solutions, and delivered a website that looks professional and works flawlessly. Everything was done on time and stress-free.
Nina
Co-founder
@dir.rs
Mihajlo is fantastic to work with—a truly talented web developer who's extremely fast and proactive. He quickly became my go-to expert for all Webflow-related projects. Highly recommended! 5/5
Rida Zourrii
Founder @Agemia
Working with Mihajlo was a breath of fresh air. He quickly understood what we needed, offered better solutions, and delivered a website that looks professional and works flawlessly. Everything was done on time and stress-free.
Nina
Co-founder
@dir.rs
Mihajlo helped us organize our content better, improved how the pages guide visitors, and even made technical things simple for us to manage later. You can tell he cares about the final result, not just the code.
Marija Krstić
Co-founder
@dir.rs
We brought Mihajlo in to handle development for SEO-optimized websites we design for clients. He just gets it, structure, speed, clean code. We didn’t have to explain the basics, and that saved us a ton of time.
Benjamin Vanpeperstraete
CEO
@Easygrowth
Mihajlo is fantastic to work with—a truly talented web developer who's extremely fast and proactive. He quickly became my go-to expert for all Webflow-related projects. Highly recommended! 5/5
Rida Zourrii
Founder @Agemia
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Why do I even need a website if I already have a Facebook page?

A website gives full control and flexibility. It allows a business to clearly show services, pricing, photos, contact info, location, work process, and much more in a way that Facebook simply doesn’t. It’s also more professional and effective when running ads or sending potential customers somewhere. Facebook is great for updates or promotions, but the website is where people make decisions.

How much will it cost and what’s included?

The price depends on the type of business and the scope of the website. Most websites typically range between $800 and $2,000. After discussing the business goals and needs, the exact price is provided. Ongoing maintenance is $50/month and includes unlimited edits for the first year.

Will I be able to update the site myself?

Yes. After the site is launched, the client is shown how to make simple changes like text and images. If preferred, updates can also be handled by the developer at any time, it depends on what the client is comfortable with.

How long does it take to build a website?

On average, it takes about 2 weeks. The timeline mostly depends on how quickly the client provides the necessary materials, like photos, logo, and text. Delays in providing content will extend the project.

How is this website going to help me get more customers?

A good website acts as a 24/7 salesperson. It builds trust, shows exactly what the business offers, and makes it easier for customers to reach out, call, or book. Unlike social media, a website can rank on Google, collect leads, and even accept payments, it’s the main tool for converting interest into real clients.

Do I need SEO? What even is SEO?

SEO (Search Engine Optimization) helps a website show up on Google. While every site is built to be indexed by Google, ranking on page one depends on things like competition, content quality, and how active the site is. For example, businesses with blogs and detailed service pages typically perform better in search results.

Do you write the content, or do I need to?

Basic content can be written as part of the service for an additional $100. This includes the core text needed to launch the site. If the client wants content that ranks well on Google (like blog posts), additional copywriting can be arranged through a professional writer.